KayR Visuals Business Plan

 Professionals, companies, individuals and organisations over and over again have business requirements for high-quality photos. They need photos to preserve memories, or to display family photos when they entertain at home, the have fine furniture and decorations, and therefore the photos on their walls need to exhibit their standards of quality. Most people use professional photo studios only on rare occasions, such as weddings, yearbook pictures, or baby portraits. Because the client has to initiate the call, many special moments are lost and the studio loses potential business. Photo studios generally charge a large fee for CDs of their clients' digital images. For these reasons, most photo studios are rarely used by families as a whole. This photography business plan shows how KayR Visuals will meet the needs of professionals and their families to capture the special moments in their lives and present them in the best light. We will establish a relationship in which we initiate the calls to keep their photos up to date. Digital files of their photos will be available with a nominal fee for CD. Because of our relationship with the families, when something big like a wedding comes, there's no place else they would go. Remember our impressions last. KayR Visuals will grow at an annual rate of over 40 percent by targeting families of professionals and other people with newborn babies for baby pictures and then developing a relationship with the client over the years for ongoing photographs. The funding requested in this plan is projected to result in a comfortable annual net profit by Year 3. The opening of KayR Visuals will mark a change in the way professional photography is carried. Rather than being a rare place to visit, this photo studio will be a fun part of a family's lives, helping them capture special moments and share them in a digital world and will also be mobile. We can establish a studio at the comfort of your own home.

Mission

KayR Visuals helps clients preserve memories and expose themselves in the best light. We flourish on repeat business by developing relationships with our clients and calling them with timely reminders for new photos. We make professional quality photographs easily available in a digital format and printed form. We do this by using a pricing structure that makes our digital photographs a household essential and by making it fun for them to come here or to have us in their homes.

Objectives

In addition to livelihood, we’re in this business for the enjoyment of photography and having fun with people. We want to keep it simple. Our objectives are:  To generate a comfortable net profit by the third year.  To develop systems of production for each product category that are easy to replicate with new clients to keep it simple and fun.  To have a client relationship system and call plan that will keep us on top of each of our client's scheduled needs at all times.

Keys to Success 

Our keys for success are:  Target marketing for the gateway products of baby pictures, high school photos and wedding albums.  Developing relationships with our clients through personal customer service, to turn one-time customers into lifetime clients.  Our system of tracking clients' ongoing needs for photos and taking the initiative to call them for appointments.

Company Summary

KayR Visuals worked as an industrial photographer and freelance portrait photographer in Gauteng and Northwest for 4 years. We found that personal customer relationships are the key to repeat business and will open KayR Visuals in Pretoria, Gauteng. Company Ownership KayR Visuals is a sole proprietorship owned by Kerapelang Borman. It will open in a leased 800 square foot studio in Pretoria CBD, Gauteng. Kerapelang is a graduate of Tshwane University of Technology at Pretoria Campus, and is a member of Moloantoa Digital Productions and the Professional Photographers of South Africa. He has 4 years’ experience capturing the special moments of people's lives, weddings, models included.